Has Amazon just single handedly initiated the commoditization of the recommendation engine? Amazon Personalize, the company’s machine learning-powered product recommendations technology, has this week been made generally available to AWS customers – popping the lid on technology which has long been an exclusive luxury relished only by the retail platform itself. Amazon’s reasoning for expanding Personalize to AWS customers essentially boils down to its claim that recommendation and personalization software can be challenging to deliver across a variety of use cases because there isn’t what it describes as a single, master personalization algorithm. But do AWS customers want a master personalization algorithm? And will it ultimately improve the consumer experience? In fact, does anyone, even pay TV operators or OTT…