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Anevia returns to DAI roots, highlighting disappointing uptake

An element of frustration crept through during a recent webinar from Anevia as the French video technology vendor went back to its dynamic ad insertion (DAI) roots. We simply interpreted these qualms as a slow uptake of the not-so-modern phenomenon of targeted ads. So, what’s with the apparent dillydallying? Only a disappointing 18.9% of webinar attendees confessed to having already deployed targeted ads, while a disconcerting additional 27% said they had no intention of incorporating targeted ads into their businesses in 2020. Thankfully, 54.1% of webinar attendees saw the light as they expect to deploy targeted ads at some point next year. While the webinar kicked off with a pretty bog standard pros and cons comparison of client-side advertising insertion…

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