Under the banner of the International Content Summit, a panel of broadcaster types discussed ‘Strategies to win the OTT competition.’ Unfortunately, the talk seems poorly titled, as most of the conversation centered around the premise that pay TV operators were going to have a hard time of it in the coming years. This is a view that Faultline shares, and so it was music to our ears when Wolfgang Elsasser, from the Swisscom subsidiary Blue Entertainment, the largest media and entertainment firm in Switzerland, said that pay TV operators will continue to suffer, while consumer confusion will continue to increase, and therefore you need to pursue an aggregation strategy like Blue to have any success. Blue has gone as far…