An air of desperation has featured at recent media conference sessions, as media and TV executives grapple with how to engage the social media generation, or face obsolescence. On our search for the answer, Faultline has stumbled across a start-up which is arguably closer than any other streaming service provider in translating elements of smartphone-based video scrolling to the linear viewing environment. California-based Anoki offers a blend of AI-based tools for content personalization and generative AI for advertising monetization. The roughly 18-month-old start-up has recently productized its technology, releasing Live TVx as both a standalone free streaming service, currently available on Google TV devices, and as a suite of technologies that are licensable by rival ad-supported streaming services, the likes…