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Another pay TV forecast adjustment, another win for OTT

Digital TV Research has revised its Asia Pacific pay TV forecast, in the process lauding IPTV as the big winner, while playing down the proliferation of OTT video as a result of pay TV’s demise, particularly in the continent’s heartland of China. It gives us a good opportunity to run the numbers in parallel with those from our research arm Rethink TV. Our numbers have Asia Pacific at 340 million SVoD subscribers by 2023, of which a majority 245 million are projected to come from China – growth which will be dominated by freemium services. In comparison, Digital TV Research’s latest figures show IPTV adding 83 million subscribers between 2018 and 2024, by which time the IPTV market will represent…

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