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Anti-climax Apple TV+ arrives, we expected nothing more

Already the term aggregator has staked a claim as the buzzword of 2019 with Apple the latest to chance its arm at becoming the de facto portal for all things OTT video to support its own original content agenda. Still, the “It’s Showtime” event this week barely delivered a show at all as the technology giant tried grimacingly hard to dress itself up as Hollywood. Simply put, Apple has put all its eggs in two baskets with the reveal of its new Apple TV+ streaming app – betting on celebrities and reach. The latter is a no-brainer, Apple ships over 200 million iPhones a year. But while A-list celebrities adorned the stage of the Steve Jobs Theater and the iPhone…

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