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Apple TV+ launches with a bang and a whimper

It has been interesting and even amusing to observe the jostling over pricing of the big four emergent streamers as they ready their offerings for market, that is Apple, AT&T, Comcast and Disney. The six-month launch season for these four has begun with the release of Apple TV+ on November 1st, followed 11 days later by Disney+, with Comcast’s Peacock coming in April 2020 and finally AT&T’s HBO Max a month after that. Although clearly firing at each other, they are all targeting the elephant that was already in the room, Netflix, as well as Amazon Prime Video to a lesser extent with its different business model. There will then be a big six under the collective acronym of Canada…

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