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Brightcove Beacon needs its own guiding light

Brightcove has eventually channeled the Ooyala assets it acquired earlier this year into a new product launch, which may quell concerns that the purchase of the online video platform business posed severe risks. The Boston-based video software vendor has unveiled Beacon, a SaaS platform for taking OTT content to multiple devices simultaneously in a pitch straight from 2012. Like with our conversation at NAB 2019, Brightcove has done a poor job conveying its core message. It takes a few reads of the press release before it becomes apparent what Beacon really is, which is really an extension of the Brightcove Video Cloud – with faster launch times on more devices with additional monetization models such as advertising, freemium and authentication.…

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