Conviva hails bright bundled future at expense of publishers

Hidden away at the back of Conviva’s Q3 State of Streaming report is a damning set of figures for the publishing sector. Versus video aggregators in the US, publishers have 65% more video start failures and a 72% higher occurrence of buffering issues, all-in-all equating to 79% more minutes viewed for aggregators over publishers. It’s no wonder there are an abundance of technology vendors on the market profiting from the limitations of publishers – yet Conviva fails to identify any specific technical flaws holding publishers back. Underinvestment in fundamental streaming technologies is the most clear-cut answer. But is the gap between aggregators and publishers really so surprising? When we consider that many tier 1 telcos are content aggregators, such as…