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Astro, Airtel ramp up streaming efforts with Synamedia upgrade

Synamedia swiftly backed up its NAB fanfare with a double dose of customer announcements this week, securing a deployment at Malaysian pay TV outfit Astro as well as renewing a long-term deal at Indian telco behemoth Bharti Airtel. Given Synamedia’s widespread NDS seed, neither Astro nor Airtel are entirely new customers as such, although the significance sees Synamedia eating up a larger share of the video pie. The two Asia Pacific TV trailblazers have been busy of late; Astro ramping up its OTT video efforts with the SVoD service Tribe and more recently the introduction of free streaming service NJOI Now, while Bharti Airtel has shown a keen eye for hot trends when it became the first Indian operator to…

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