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Ateme confuses itself for personalization biz to drive cloud uptake

Regular readers will know exactly how we feel about vendor-authored reports, so we were bamboozled to notice a strange trend of vendors publishing research about technologies or markets in which they don’t appear to have any immediate vested interest. The most glaring came from French compression company Ateme, just last week associating itself with personalization software. Apparently, 8 in 10 broadcasters risk falling further behind streaming services due to management indecision about migrating to cloud infrastructure, which Ateme argues is a must-have for personalized advertising strategies. Clearly, there are countless factors as to why broadcaster services are being out-viewed by OTT video offerings, and Ateme is highlighting one of many – just not the one we expected. Ateme is basically…

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