Ateme enlists Conviva, NPAW for personalized costume change

An unexpected twist came from our criticism of Ateme’s recent personalized TV research. Rather than agree with our assertions that the French compression vendor was loosely pushing the idea of cloud-based personalization to drive vested software encoding interests, it transpires Ateme is actually planning to power personalized TV first-hand. “Now we are more than a video compression company. We serve only tier 1 media firms and our goal is to enable future trends like tailored TV line-ups for broadcasters to reduce churn and create these on the fly, with personalized ads,” Ateme’s excitable Chief Strategy Officer, Remi Beaudouin, told Faultline this week. Before we get into the nitty-gritty, Beaudouin claims Ateme’s surprise exploration from compression to personalization can only be…