A temporary tailwind prevented Ateme from ending the year in a worse than expected financial situation, yet this alone could not prevent the video encoding company from slipping back below the promised land of €100 million+ in annual revenue—a milestone the company will almost certainly never reach again. A source speaking to Faultline claims that Ateme has in part been the architect of its own struggles—leading the race to the bottom by quoting prices as much as 50% under the price points of competing products from Harmonic, Synamedia, and MediaKind. While the encoder market has faced price pressures from vendors like Appear TV offering single perpetual hardware licenses, undercutting rivals to such a degree has been done out of sheer…