The ATSC pavilion has been one the buzzier places at recent NAB Shows, once you have successfully avoided the gravitational pull of the traffic-sucking AWS citadel. This year’s event saw the ATSC 3.0 upgrade accessory receivers released from the confines of the glass cabinets seen at NAB 2023 – giving attendees access to demos for the first time, many eager to know when ATSC 3.0 will be available country-wide with all the bells and whistles. One of those bells is HDR, with the ATSC camp coining 2024 “the year of HDR”. This was the first NAB to feature a demonstration of ATSC 3.0 with HDR for live TV, showing the Kentucky Derby – in what is a critical milestone for…