In technology, so much can change in a year; sometimes without anything physically happening at all and sometimes tech firms simply forget where it all began in the first place. Last year’s NAB show was all about ATSC 3.0 building the bridge between broadcast TV and mobile streaming. One year on and some six months after FCC approval, suddenly the industry players seeking to implement ATSC 3.0 have forgotten all about their initial plans, claiming the TV set has always been the main target. “Streaming is rising, but so is over-the-air (OTA) viewing. There is always going to be OTA broadcasting in the US. The streaming guys want to come to broadcast – it’s the glue,” said Anne Schelle, MD…