The ATSC 3.0 set top box market will expand to $1.9 billion by 2032, rising from 2023’s wincingly low valuation of just $0.3 million, according to a new market research report. However, given the focus particularly in the US on shifting TVs with built-in ATSC 3.0 tuners, rather than auxiliary HDMI devices to receive NextGen TV services, we find it innately strange that one would choose a methodology focused on counting set top boxes only. Rising at a CAGR of 21.6% over the 9-year forecast period, the ATSC 3.0 data—churned out by India-based WiseGuyReports—accounts for all countries where the hybrid broadcast broadband TV standard is currently live (US and South Korea), although there is no mention in the press release…