When recording the ‘Next Generation TV in Focus’ session ahead of its faux live stream at this week’s virtual CES, ATSC President Madeleine Noland declared ATSC 3.0 services will be available to 70% of households by the end of 2021. It comes in the same week (or not, given that this CES panel appeared to be recorded at least a month ago) that industry group Pearl TV sent out a rallying cry – requesting a herculean effort to grow ATSC 3.0’s reach from 20% of US households to over 50% by this coming fall. So, this gives us an idea of the growth targets for NextGen TV, with an additional 30% of US households being targeted between now and Fall…