AT&T has made a – shall we say – predictable yet contentious start to 2021, with milestone moves swept in at the tail end of last week from opposing ends of the US operator’s video strategy spectrum. This first was to belatedly fold AT&T TV Now into the simpler moniker of AT&T TV, something Faultline called for from day dot of DirecTV Now being rebranded to the seven-syllable marketing car crash back in August 2019. The second, from within the WarnerMedia division, has aimed to smooth over the backlash received from scheduling 17 movies for launch directly on HBO Max this year, essentially offering more favorable contracts to filmmaking and acting communities to cover its back. Both were absolutely necessary…