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AT&T unfazed by alarming 1m churn rate as new TV launch nears

AT&T suffered total video losses of 946,000 during the second quarter of 2019, incurring 168,000 DirecTV Now cancellations on top of a satellite TV mass exodus of 778,000 subscribers. The US operator is precariously close to churning out 1 million subscribers a quarter and rising fast, which would see its 22.9 million existing video footprint (21.6 million satellite and 1.3 million DirecTV Now) disappearing in maybe 6 or 7 years if this snowballing effect intensifies. After reporting a total video base decline of 627,000 subscribers in Q1 2019 (544,000 on traditional pay TV and 83,000 on DirecTV Now), AT&T’s second quarter results represent a 50% increase across both services. Separately, pay TV losses increased by 43% and DirecTV Now losses…

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