It wouldn’t be a trade show without a standards war, but the professional audio-visual (ProAV) industry housed at Integrated Systems Europe (ISE) is an unusual candidate. ProAV has been incredibly insular for decades, but the arrival of both general purpose IT equipment and associated broadcast-based technologies threaten to significantly rock the boat. Not that most of the ProAV users are aware of this. They have been accustomed to single-vendor approaches for decades, and are often abstracted from the technology itself by their use of systems integrators (SIs). Those SIs are quite happy to keep returning to the same well of vendors, when new customer proposals come to the fore, so there has been little movement in the list of usual…