The Avanci patent program – part of Dallas-based patent licensing group Marconi – has launched Avanci Broadcast, a new patent pool targeting the ATSC 3.0 broadcast technology. With a claimed 70% to 75% of the necessary patents, Avanci Broadcast is offering significant discounts to those that sign up early, and hoping to create a single pool for the oft-delayed next-generation television broadcasting standard. However, the MPEG LA was first to launch a pool, yet there has been little activity from it. Our understanding is that the agreement for the MPEG LA pool members is not exclusive, and given that the Avanci Broadcast program has already announced customers, the news sounds like something of a death knell for the MPEG ATSC…