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AWS Forecast will spare many blushes, but zero threat to research sector

Remember the barrage of criticism Netflix received after under-forecasting its domestic subscriber outlook in the last quarter, leading to a punishing share price dive? Well, such gross miscalculations could be a thing of the past as AWS announced the general availability of Amazon Forecast this week – a machine learning-based service for delivering highly accurate business forecasts. Let’s be clear first of all. Amazon Forecast isn’t in the game of rivaling research outfits like our sister service Rethink TV, nor would the system be trusted to forecast emerging markets and innovative technologies without bias. But projecting business conditions like sales, product demand, infrastructure requirements, energy needs and staffing levels is Amazon Forecast’s bread and butter – with the technology bound…

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