Generative AI is no longer an abstract promise but a driving force behind the reinvention of entertainment, according to AWS. At the company’s re:Invent conference this week, executives romanticized over how the cloud colossus’s genAI tools and new advancements like multi-cloud AWS Clean Rooms are reshaping content production, localization, and monetization. One standout application is video semantic understanding, demonstrated by AWS’s Metadata-to-Content (M2C) chatbot. Using genAI, this tool analyzes and tags video content, providing sentiment analysis and automated ad break detection in seconds. Delivered by Samira Bakhtiar, Director of Global M&E, Games & Sports at AWS, the keynote bounced like a pinball machine from case study to case study—intended to emphasize the omniscient scale of Amazon in streaming beyond its…