US OTT technology firm Kaltura has announced an integration with the Microsoft Azure cloud computing platform to encode, store, and deliver OTT video content from the cloud – joining the likes of Akamai and Imagine Communications as OTT vendors with Azure integrations. So why is it that companies such as Kaltura, Akamai and Imagine, which are successful in the OTT video space, need to tap the conglomerate Microsoft for integration deals? What makes Azure an enticing option for multiscreen OTT is its scalability and its full end to end lifecycle support – from camera to consumption, with the ability to incorporate third party products for encoding, in particular within the workflow. The sheer scalability of Azure obviously opens up some…