Close
Close

Published

BBWF webinar says ISPs can learn from telco buzzword blunders

Speakers during a webinar hosted by the Broadband World Forum trade show started speaking our language this week, with two industry experts taking turns to shred apart the jargon commonly used in discussions around network buzzwords – while aiming to provide a framework for avoiding falling into the easy trap of misleading customers. This was ironic considering the webinar was marketed as a fixed broadband network webinar hence our attendance, but it quickly transpired to be a heavily mobile network-focused presentation focused on debunking easy targets like 5G and AI. However, the warnings do overlap. Broadband service providers can learn from the mistakes of telcos when it comes to buzzword syndrome, with speakers slamming the telco sector for over-engineering and…

Close