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Beginning of the end for DirecTV as AT&T TV Now mouthful preferred

Enough is enough for AT&T. For the past few quarters now, evidence has been stacking up and pointing to how the US operator requires a fundamental video strategy switch up to cushion the demise of not just the traditional pay TV business but also the underperforming DirecTV Now service. AT&T’s latest crack of the whip will see it rebrand DirecTV Now as AT&T TV Now – distancing itself from the legacy satellite TV branding in another contentious embrace of cord cutting.   From a consumer point of view, the new seven-syllable name has received widespread ridicule across social media and written off as a marketing mouthful mishap. For context, AT&T TV Now contains the same number of syllables as Netflix,…

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