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Bell building OTT momentum with Starz-Crave add-on

Bell Media is riding a recent wave of success, now claiming 2.3 million subscribers to its OTT video offering CraveTV, smashing recent estimates of around 1.5 million. Moving forward, the Canadian operator is bringing the second most popular US TV network Starz into the fold for a new streaming launch and TV channel next month – as a C$6 monthly premium add-on. Faultline Online Reporter said the champagne would be flowing at Bell when rival Shomi, a joint project between Rogers and Shaw Communications, closed in late 2016 – but it has taken time for any obvious benefit to Crave – through scavenging on the Shomi carcass – to become evident. But with Netflix on approximately triple the number of…

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