The traditional EPG (electronic programming guide) as we know it will someday adorn history museum displays alongside Teletext and Betamax, but still the EPG lives on – outliving both these dusty deceased examples. Yet in a market where channel-flicking is being usurped for app-scrolling (note separate story on TV 3.0 this week), one thing remains the lifeblood of TV no matter the format – metadata. When Danish metadata start-up Simply.TV announced it was acquiring its aged rival InFlow Media a couple of weeks ago, we made a few assumptions that were very close to the mark, and some that weren’t. Simply.TV’s COO and co-founder, Daniel Rühmann, has set the record straight this week, telling Faultline candidly that the purchase of…