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Big concerns over Disney+ ARPU as pricing revealed

Just as another NAB show closed out a week to the day, Disney leapt back into the limelight by unveiling pricing details for Disney+, the streaming service set to debut in a little over six months. In doing so, it gives us an early indication of how much money Disney+ is set to make by factoring in subscriber projections – some cautiously level-headed and others wildly bright-eyed. One from our very own research arm Rethink TV recently projected Disney+ to reach 50 million subscribers by the end of 2024, a share of approximately 12.5% of the total global audience by this time. So, assuming that most subscribers will opt for a monthly payment of $6.99 (over the discounted option of…

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