Despite securing investment from the Swisscom Ventures arm in late 2020, followed by another Swisscom-funded injection in April 2021, Bitmovin – the US video encoding specialist – has never landed a deployment at the Swiss operator’s TV division. Until now. In belatedly infiltrating the Swisscom account, initially deploying the Bitmovin Player to expand device reach for the streaming version of Swisscom’s blue TV platform, it means the writing could be on the wall for existing suppliers of video software to the Swiss incumbent. Immediately, on the player side, Swisscom has replaced THEOplayer and dash.js on smart TV and web platforms. Now the Bitmovin foot is through the door, all eyes are on upselling its other capabilities to Swisscom – starting…