Paying a climate-conscious celebrity sports personality to endorse your sustainability whitepaper does not automatically qualify you as a shining green example to the media and entertainment ecosystem. It’s a shame really, because remote production vendor Blackbird has been one of the most active voices in the fight against rising global emissions produced by the video technology industry – not only in education but also in implementing actual product tweaks to make its own technologies more sustainable. Blackbird shouldn’t need to seek the endorsement of Hannah Mills, an Olympic Gold Medalist in sailing, to promote its latest whitepaper, co-written with environmental consultancy firm Green Element. Mills is also the global spokesperson for sustainability at sports league SailGP, which happens to be…