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Brightcove etches out blurred plan for Ooyala assets

We had hoped to bring readers a comprehensive update following the recently completed acquisition of Ooyala’s online video platform business by rival vendor Brightcove but, unfortunately, our briefing at NAB last week only muddied the roadmap waters – providing a vague framework for a newly merged platform heading out into a heavily commoditized world. To conclude that Brightcove is clueless regarding the long-term plan for integrating the new technology – and more importantly knowing how to squeeze money from it – is perhaps too harsh considering how fresh the deal is. Yet Brightcove struggled to convince us that buying assets from Ooyala, a company which has experienced a dramatic fall from grace in recent years, has the potential to be…

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