We hope readers aren’t getting tired of consuming World Cup data yet, because ad tech specialist Yospace has provided Faultline with exclusive insights from the 2026 Fifa World Cup—including a strong indication that advertising opportunities are no longer being determined by broadcast schedules alone, but by individual match moments. Every controversial refereeing review, every late equalizer, and every penalty shootout became a catalyst for new viewers, longer engagement and, ultimately, more monetizable ad inventory. This is the part where Yospace boasts about stitching 11.6 billion one-to-one addressable ads into live streams during the 2026 Fifa World Cup, equivalent to around 297 million ads every day across the 39-day tournament. Drawing on data from 14 broadcasters and streaming distributors carrying the tournament, Yospace—part of RTL Group—argues that some of the biggest swings in advertising opportunity were…