Like many broadcasters big and small, particularly in the dog-eat-dog game of live sports, UK-based BT Sport has undergone a significant sea change concerning data and analytics in almost all aspects of its business over the past 18 months to 2 years. For BT Sport itself, this has been a boon, but for vendors in the data and analytics space, it again raises concerns about how operators and broadcasters are increasingly intent on having in-house data and analytics strategies. Speaking during a Sports Pro OTT webinar this week, covering data and analytics from several angles, BT Sport’s Managing Editor, Rob Jones, provided a comprehensive portal into how the company’s inner workings have changed during the pandemic. Unfortunately, in all honesty,…