If anti-piracy is about detecting and stopping the illicit spread of owned content, C2PA (Coalition for Content Provenance and Authenticity) is about creating a cryptographic paper trail for tracking what happens after content has been created; potentially before it has even been consumed. The C2PA was again a topic of discussion at IBC 2026, though not with the same urgency as past events. At the Amsterdam tradeshow, we observed how broadcasters, news organizations and video technology vendors explored how content credentials can survive the journey from production through distribution and ultimately into the player. The ambition is to attach verifiable information to digital content showing where it came from, who created it, what happened to it along the way, and whether AI tampering was involved at some point in the chain. However, implementation in practice is another story. There were plenty of C2PA conversations around the RAI, but tangible progress from broadcasters and, crucially, support at…