Next week, BT Sport will transition to TNT Sports. The move might seem a trivial rebrand for non-UK viewers, yet the merger with Warner Bros Discovery-owned Eurosport UK goes against the grain of sports fragmentation, a broader global trend seen as increasingly anti-consumer. The consolidation of sports, as with the new joint venture between BT and WBD, could – on the other hand – be considered pro-consumer, paving the way for a wave of sports consolidation. Just last week, Faultline picked up on survey findings that half of sports fans have missed a game they wanted to watch as a result of not having a subscription to the ascribed streaming service. Findings came from a US-centric survey of 3,000 sports…