CenturyLink has European business on its radar. Why else would the US service provider commission a whitepaper on viewing habits in Europe? Drumming up the rise of IP video viewing among traditional cable and satellite TV subscribers, CenturyLink is aiming to boost IP-based business from operators via assets including the Level 3 CDN and edge delivery mechanisms. Unfortunately, CenturyLink and the Streaming Video Alliance (SVA) appear to have tied their shoelaces together. Allow us to untangle them. Before we get into the nitty gritty of the survey, comprising 6,022 respondents from 8 European countries, the whitepaper’s main message is that operators must switch to IP (that’s a no-brainer) and therefore invest in bandwidth-maximizing technologies (i.e. those from CenturyLink and SVA…