Faultline’s buzzterm detection engine has been working in overdrive throughout 2020 as technical and marketing terms beguile the video industry into a false sense of security. Among all the “super aggregators” and the “new normals”, a late case is being made for “cloud-native” to claim this year’s buzzterm crown. With cloud-native discussions featuring heavily during the virtual IBC Showcase, we set out on a mission to clear up what the latest cloud-native hype is all about. Of course, being cloud-native is not a direct product of the pandemic by any stretch, with Faultline first registering the term’s use in 2016 in an article covering Cisco’s acquisition of cloud security firm CloudLock. This came some two years behind our sister service…