Close
Close

Published

Communication breakdown plagues Apple pre-event

In true Apple style, controversy has surrounded the company in the week approaching its star-studded event on Monday where the curtains are expected to be drawn on its $1 billion+ video streaming service. Not only have a number of content firms reportedly been complaining about the pushy manner in which Apple is handling programming negotiations, but even Netflix CEO Reed Hastings rubbed salt in the wounds by stamping out rumors regarding any sort of Netflix-Apple video integration deal. Clearly showing its complete lack of experience as a TV wheeler dealer (although you’d have thought it would have hired people with negotiating skills by now), , Apple has reportedly peeved a number of prominent studios by being too picky about product…

Close