Close
Close

Published

Connected TV is the new black – CPMs selling for exorbitant sums

Traversing the connected TV advertising sector remains unfamiliar territory for many, yet surely pros of the technology greatly outweigh any cons to the extent that any company not getting into the game hard and fast is out of touch, right? That was the general consensus here until figures landed in our inbox this week claiming buyers are paying as much as an astronomical $28 per thousand impressions (CPM) for the connected TV advertising privilege. For a little context, this time last year the average CPM across the Google Display Network sat at $2.80 – from an analysis of over 760 million ad impressions and nearly 3 million clicks. Even with this particular measure up by $1 year on year, connected…

Close