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Content production costs could derail Disney’s assault on Netflix

Disney, of the big media groups gunning for global streaming glory, has Netflix most clearly in its sights with its plans for an ad-free SVoD service this fall. All other contenders have advertising in the mix somewhere, while Disney has stated that even ESPN+, the streaming version of its ESPN sports channel, will only carry very limited ads. Disney has also promised an ad free bundle combining its three main streaming properties of ESPN+, Hulu and Disney+. By contrast, Comcast’s current OTT services such as Sky’s Now TV carry ads, as well its forthcoming NBCUniversal OTT SVoD service due for launch early 2020. Advertising will play an even stronger role for AT&T on the back of its Xandr analytics group…

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