Personalizing the EPG doesn’t sound like the sexiest subject, but a world in which one viewer sees a different guide to their neighbor on the same TV platform can lay the groundwork for future monetization opportunities, such as contextual ads. Not only that, but having one EPG per subscriber may even be greener than broadcasting identical EPGs to the masses. This is the case Broadpeak was making at the recent Streaming Media East conference in Boston, arguing that splicing of ads has long been an expensive and power-hungry process. Broadpeak’s Mathias Guille, Head of Cloud Platform, pitched that by taking advantage of manifest manipulation within multicast ABR technology, you only alter the text file, not the video itself, leaving the…