QoE video analytics vendor Conviva has made the strange decision to pre-announce a product launch, not just a few weeks ahead of time to gauge market reaction, but more than half a year in advance – slated for CES 2023. Conviva is teasing a new streaming audience measurement “standard,” with direct contributions from a crop of its existing OTT video content customer base. It promises to bring census-level streaming audience ad packaging and measurement that is complementary to linear TV. A lot of people have spoken about bringing to market a so-called “standardized” approach to video analytics, which tastes great but lacks filling. No actual standards bodies are involved, as far as we know, although this is more about standardizing…