Ad fatigue due to ad repetition is a trend as old as TV, let alone the internet, so why is it that in 2024—with the advent of programmatic and targeted advertising capabilities—that ad fatigue is still a rampant trigger for churn? Some think humans are the issue, and believe a revolution in artificial intelligence is the answer. We are noticing a trend of emerging start-ups in the ad tech scene, offering AI-based algorithms for improving the way ads are inserted contextually and irregularly during ad breaks on FAST and AVoD platforms. One of those is BlimeyAI, a UK-based two-man-band emerging out of stealth mode, which is hoping to secure its first customer contract at next week’s Cannes Lions International Festival…