Generative AI (genAI) is already reaping disruption on the advertising industry, particularly in the creative production processes, although there are signs that the technology has strong potential for upheaval in fields like software coding and copywriting. This is the marketing perspective on genAI, as per a report from eMarketer, which pins data analysis as the number one area in which marketing professionals are currently using genAI, at 39% of respondents. Understanding data is one of the strongest developments in the models that power ChatGPT, per the report, which can result in compressed time frames required for the heavy lifting before, during and after ad campaigns. More rapidly assessing campaign ideas, spinning up variations of ideas, and generating content assets are…