Digital media measurement vendor DoubleVerify has spent years ardently stressing the festering problem of connected TV advertising fraud. On one hand, CTV ad fraud has been exacerbated by the pandemic and therefore been good for business, while the other hand shows that the proliferation of CTV viewing has made DoubleVerify’s job of debunking myths a little trickier. With TV ad dollars shifting post-haste from traditional pay TV to CTV apps, marketers are being lulled into a false sense of security on the pretense that their ad dollars are being targeted at the crème de la crème of targeted viewers. That just isn’t the case for many advertisers. DoubleVerify’s reporting recently discovered that an unnamed client’s ad campaigns were running in…