The IAB Tech Lab argues that it isn’t a technical issue holding back the adoption of a common currency to power the shift of ad dollars from traditional linear TV to streaming, but a business issue. This debate is as old as streaming video itself, yet still publishers, ad tech vendors, and brands bang their heads against walls waiting for someone to magically solve the pains of connected TV advertising. Speaking on a Streaming Media Connect panel, Anthony Katsur, CEO at IAB Tech Lab, of course defends his organization’s open technical standards, saying they support the rising tide of ad dollars on CTV platforms. What the non-profit group struggles with is driving adoption of its open technical standards, such as…