The era of broadcasters, pay TV operators and streamers commissioning major connected TV app development projects is over. At least, that was the impression from IBC 2026. Companies that grew through the rise of multi-device streaming applications, including European specialists Accedo, 3SS and 24i, have spent years adapting to a market where the app is no longer the product. It is the front door to a much bigger operation involving content management, analytics, personalization, advertising and monetization. Everyone blames the app when something goes wrong. The irony is that the app companies increasingly want to be nowhere near the blame. Their evolution from front-end engineering specialists into back-end, data and analytics businesses tells the story. At IBC, Accedo was talking about agents that could monitor critical…