It was a common talking point at IBC 2023 that the cost of living was not confined to consumers – that cloud computing bills are making many customers regret their technology roadmap strategies. Unsurprisingly, no one wanted to publicly state the sort of numbers they are seeing, but a step-change moment has arrived – where both vendors and customers are re-examining whether the cloud is as good a salve as was initially promised. Another point of contention at this year’s IBC is whether the cloud infrastructure providers, namely AWS, Google, and Microsoft, will expand up the stack – from the underlying tools to the value-add services that so many of these vendors use them to provide. Generally, the vendors believe…