Since the dust has settled on dreams of Europe’s first top tier soccer league going direct-to-consumer (D2C), after French soccer governing body Ligue de Football Professionnel (LFP) accepted a disastrously discounted deal for Ligue 1 matches, other streaming sand dunes have been disturbed. In the run up to IBC 2024, D2C streaming projects will again be a key battleground for streaming technology slingers. D2C sports streaming is all about baby steps. Many franchises have been laying the groundwork for years with proprietary D2C apps, networks, and websites, all designed to offer supplementary content to fans outside of the core live matches, which for many consumers are inaccessible. Not only that, but the opportunities to have ticketing, merchandise, tokenization, advertising, and…